Cyanite Rebranding and Marketing Materials
Cyanite.ai is an AI-powered music intelligence engine that analyzes audio to create, tag, and search music catalogs, assisting publishers, platforms, and artists in identifying genres, moods, and energy levels.
When I joined Cyanite, the visual branding and the communication design were already established by a previous designer.
Blog Visuals by a previous designer
The tech aspect of the business was definitely spot on, but the music one was missing, which is why I decided to revamp our marketing materials with the new retro vibe and music-y visuals - instruments, vinyl, headphones, music listeners, etc.
Social Media Visuals by me
After some time, the founders have requested to “lighten up the mood” and make our style more “inclusive”, while becoming more futuristic at the same time. And I have listened! The color palette was expanded, I changed our illustrations to 3D and stopped using black for the background altogether. Clients responded positively to the changes - there was a lot of good feedback to the sales deck.
Blog Visuals (New Branding)
Presentation Deck (New Branding)
In the process of our mutual collaboration with Cyanite, we raised funding, grew from 1.2 to 200K users on our platform and won a Best Music Business Award in 2023.
See live